Category: Gallery

Brian Ruben ’09 remembers the day he and two fellow Trojans spotted their future. “We were walking home from class and saw somebody riding a fixed gear bike,” Ruben said. “The kid riding it told us it cost about $2,000, and a light bulb went off: ‘Why should such a simple looking bike cost so much money?” Ruben is now chief bicycle officer with Solé Bicycles, which sells stylish, quality bikes starting at $399. The Venice-based company sold 5,000 bikes last year and will open a shop at USC Village this fall…Continue Reading Student Rooms and Lounges